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Jointly organized by the European Foundation for Management
Development (EFMD) and China Europe International Business
School (CEIBS), the first International Forum on "Leading
China's Future: Future Chinese Leaders" was held in CEIBS
from Nov. 26th to Nov. 28th. This forum mainly discussed what
leaders and leadership China needs when we are marching in
to the world market.
Dean Yi Zhihong attended the forum and gave a presentation
during the panel discussion on "the union and cooperation
in the business administration circle." The presentation
focused on "Faculty Development in China's Leading Business
Schools," especially on Program on Case Method and Participant-Centered
Learning (PCMPCL). In the presentation, Prof. Yi discussed
business administration education and the development strategy
of RBS, as well as the practice and problems of PCMPCL.
She pointed out that RBS has a responsibility for leading
and promoting the level of education in business administration
in China, and RBS advocates the integration of theory and
practice in management education. PCMPCL is suitable for the
strategic development objectives of RBS, and the combination
of case study and management practice can promote the level
of management education, further the integration between management
education and management research and practice, and improve
teaching methodologies.
This forum attracted more than 200 scholars and elite from
enterprises all over the world, and invited speakers including
top scholars from world-class business schools, business leaders
and government officials around the world.
Concerning the topic "Faculty Development in China's
Leading Business Schools", Dean Yi Zhizhong was the only
invited speaker from Chinese business schools, along with
speakers from the host CEIBS.
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