Position Professor

Contact 82500466
chengdong@ruc.edu.cn

Background :

2000-04, Ph.D., Business Administration, Renmin University of China
1987-90, M.S., Computer Software, Xi'an Jiao Tong University
1983-87, B.S., Computer Software, Xi'an Jiao Tong University

Experience

Full Professor, 2002-present
Associate Professor, 1995-2002
Assistant Professor, 1993-1995
Research Field e-commerce, CRM

Course in Charge

Electronic Commerce
Management Information System

Major Publications and Reports recently

"Product Limit Estimator For the Expected Duration of the Customer Lifetime", Journal of Tsinghua University (In Chinese), Dec, 2005
"The Theory Frame of Customer Relationship Management", Management Modernization (In Chinese), Nov-Dec, 2004
"Citizen Relationship Management in E-Gov", Management World (In Chinese), June, 2002.
"Online Finance Service Strategy", Management Modernization (In Chinese), March-April, 2002.
"Customer Relationship Management", Management Modernization (In Chinese), May-June, 2000.
Awards Best Paper Award, the 5th International Conference on Marketing and Development, 1995