The correspondence information as follow:
Education background:
1984.9——1988.7,was graduated from the department of geography, Beijing normal University, received BA degree.
1988.9——1991.7,was graduated from the Institute of Soviet and Eastern Europe, People's University of China, and received MA degree.
Work experience:
1991.7-present, teacher in the School of Business, People's University of China.
Research fields:
1.International business. Special interest focus on the policy of international business, administration of cross culture, administration of manage staff abroad, reorganization of cross national amalgamation.
2. Marketing. Special interest focus on management of customers relationship, payment system of marketing staff, management of brands, management of advertisement.
Courses teaching
1. Management.
2. International business.
3. Theory and policy of International trade.
4. Cases analysis of International business.
5. Marketing.
Publications:
1.“Why Nike Company dose not produce sport shoes?” Modernization of Management,2003,5.
2. .“Successful road to top marketing staff”, Commercial Times, 2003,9.
3..“How is advertisement cost wasted?” Commercial Times,2003,13.
4.“How is a customer pyramid built?” Commercial Times,4004,35.
5. “Who can control the fate of textile trade?” Enterprise Management,2005,8.
6. “The relationship between international dispute of textile trade and trade environment of Chinese enterprise.” Statistics and Decision,2005,12.
7. “On choice standards of Enterprise staff abrade”, Statistics and Decision,2006,2.
8. “Which half of advertisement cost is wasted? ” Economic daily, 2005,7,20.
9. “Please Consumers go into workshop”, Economic daily, 2005,7,28.
10. “Customers are the best designers of products.” Economic daily, 2005,7,13.
Prizes
“The project of enterprise culture of the fourth textile company in Weifang(in Shandong province)”, presided by me, received a “prize of Chinese enterprise culture” in the second annual conference of 2003, hosted by Chinese Enterprise League, Chinese Enterpriser League, Qinghua University, People's University of China.
