|
|
| Liu Yuyu |
Tel. 82500406(O.)、
Email: Liuyy123@yahoo.com.cn
Education:
Doctor of management, Renmin University of China
Visiting scholar, Joseph L. Rotman School of Management, University of Toronto, U.S.A.
Work Experience:
Associate professor, RBS
Lecturer, Department of Enterprise Management, Beijing University of Technology
Research areas:
Enterprise management, organization and human resources management
Courses teaching:
Organizational behavior, corporate image design, corporate culture, etc.
Publications:
“Corporate Image Power”(2005), China Market Publishing House.
“Corporate Management Consultancy”(2001), China Finance and Economics Publishing House.
“Science of Contradiction Management”(2000),Economic Management Publishing House.
“Skills and Practice of Public Relations”(1993)
“Modern Management Encyclopedia”(1992)
“Corporate Culture and Corporate Ethics” (1991)
“Public Relations and Marketing”(1990)
“CIS Strategy in the growth of corporations”(2003),Business.
Value Orientation in the Decision-making of entrepreneurs (2003),Adult Education.
“Overview of Industrial Business Administration 2004”(2005.2), Information Center for Social Sciences, RUC .
“Analysis Model and theory of Cross-cultural Management”(2005)
“Evaluation Model and method of Comprehensive Fuzzy Evaluation for Power of Enterprise Image” 2005).
“Systematic Model and Method of Evaluation for Power of Enterprise Image” (2005), etc.
Projects:
“Researches on the Distribution of Labor of Enterprises in the International Market and System Innovation under Globalization”(2004-2006).
“Consultancy and Diagnosis on the Corporate Culture of Precion Group” (2005).
“Researches on the Management System of Foreign Capital Assessment Industry” (2001-2004).
“The Corporate Culture Construction of Shiheng Electric Power Plant, Shandong Luneng Group Co., Ltd. (2002).
Research on the Corporate Operating Mechanism in the IT Industry (1999-2000).
“Practical Experience and Theoretical Research on the Strategies of Brand Building of a Hundred Famous Chinese Enterprises”(1996-1998). l “Researches on the Capital of Trade Mark and Name Brand Corporate Strategy(1996-1998).
“Survey on the Corporate Culture Building of one Hundred Chinese Corporations”(1988-1990).
Awards:
First Prize of the First Basic Teaching Skills of Young Teachers Contest of RUC
Honors and Memberships:
Senior consultant, center for China High-tech Corporation Development Evaluation
Senior consultant, Corporate Management Association of China Machinery Industry
Academic consultant, Information Center for Social Sciences, RUC
Consultant, Beiqi Foton Motor Co., Ltd., Jiangsu Littleswan Group Co., Ltd., Beijing Newland Ice Cream Co., Ltd., and Preccion Group
|
| |
|
|
