E-mail: Ouyangth@em.tsinghua.edu.cn
Date of Birth: 1965/4
Nationality: P.R.C
Research Field: Modern Business Management
Teaching Courses : Strategical Management .International and Diversified Management.
Strategical Human Resource Management
------------------------------------------------------------------------------
Apr 1999-Mar 2002 Ph.D of Management Science Kobe University of Japan
Jul 1989-Jul 1993 Master of Economics Wuhan University
Sep 1982-Jul 1986 Bachelor of Finance Zhongnan University of Economics
------------------------------------------------------------------------------
【Work Experience】
Jul 2005-Oct 2005 Hitotsubashi Univ. Tokyo ，Japan Position held：Visiting Professor
Jun 2004-Present Commercial College, Renmin Univ. Beijing
Position held：Associate Professor
Aug 2002-Aug 2004 School of Economics & Management ,Tsinghua Univ Beijing
Position held：Post doctor
Jul 1994-Jun 2004 School of Management, Zhongshan Univ. Guangzhou
Position held：Lecturer & Associate Professor
Oct 1993-Jul 1994 School of Management, Wuhan Univ. Wuhan
Position held：Lecturer
Jul 1986-Oct 1993 School of Management, Wuhan Univ. Wuhan
Position held：Teaching Assistant
-------------------------------------------------------------------------------
【Research Project】
★Dissertation ： Frog-leaping Growth of Chinese Enterprises
――Case Study of Haier Group Co.（Japanese）
★Postdoctoral research report ：
Research on Marketing Mechanism Management of Chinese Enterprises (Chinese）
★ Time: Jan 2002-Dec 2004
Project Title: Investment Strategy of MNC in China and Countermeasure of Chinese Enterprises(In the charge of Dr Mao Yunshi ,Zhongshan University)
Project No. : 70132010
Project funded: Natural Science Fund of China(890,000￥)
Position held：Principal of sub-project（Competitive Advantage of Chinese Enterprises）
★ Time: Jan 2003-Dec 2004
Project Title: Competition and Cooperation of Enterprises in China and Japan
——Strategical Alliance of Haier and SanYo
Project funded: XiaoLinShi Fund supported by School of Economics and Management, Tsinghua Univ.(30,000￥)
Position held：Principal
★ Time: Aug 2003-Jul 2004
Project Title: High Starting Point Management of Chinese Enterprises——Case Study on Haier and TCL
Project funded: National Fund for Study Abroad
Position held：Principal
★ Time: Jan 2004-Dec 2006
Project Title: Demonstration Research on Key Factor and Performance of Choosing International Marketing Strategy for Chinese Enterprises
Project funded: Natural Science Fund of China (140,000￥)
Position held：2nd Principal
【Academic Paper published in Journal】
1． Jiyuan Yingshu，Ouyang Taohua .“Research on Marketing Mechanism Management of Chinese Enterprises——Case Study on Haier”. Research of National Economy(Japanese),2005,3
2． Mao Yunshi, Zeng Guojun, Ouyang Taohua. “The Scene Management of Modern Chinese Enterprises”. Business Review of Nanjing University(Chinese).（Accepted）
3． Hu Zuohao, Ouyang Taohua, Duan Zhirong. “Dynamic Development and Characteristic Analysis of Marketing Channel of Japanese Household Appliances Enterprises ——From Controlling Relationship to Partnership” .Chinese Industry Economy(Chinese)，2004,(9):103-109
4． Ouyang Taohua, Zhou yunjie, Wang Wei. “Strategical Alliance of Household Appliances Enterprises——Case Study of Haier and SanYo”. Internationalized Environment and Trans-nation Management(Chinese) ，The Universal Press Limited.2004,7
5． Ouyang Taohua,Li Jiahong,Mao Yunshi. “Productive System and Competitive Ability of Chinese Enterprises——Case Research on Series of Trump Color Tv of TCl ”.Management world(Chinese) ,2004(12).
6． Mao Yunshi,Ouyang Taohua, Wei Guozheng. Competitive advantage of Chinese Household Appliances enterprises——Case Study of Glanz”. Management world(Chinese) ,2004(6).
7． Ouyang Taohua. “Research on Approaches of Case Study of Business Adminstration Disicipline”.Nankai Management Review(Chinese),2004(2).
8． Jiyuan Yingshu,Ouyang Taohua. “Marketing Mechanism Management of Product Development——Case Study of Haier”. Research Institute for Ecomnomics and Business Administration Kobe University（Japanese）,JAPAN No.J54,Jan 2004, ISSN1345-2215.
9． Ouyang Taohua. “ High Starting Point Management of Chinese Enterprises——Case Study of Haier and TCL”. Management world(Chinese) ,2003(2)
10. Ouyang Taohua,Jiyuan Yingshu. “Management of Growing Chinese Enterprises——Case Study of Haier”. Journal of World Management Association (Japanese).2002,3.
11. Ouyang Taohua,Jiyuan Yingshu. “Marketing Mechanism Management of Chinese Enterprises——Case Study of Haier”. Global Management,2002,1.
12. Ouyang Taohua. “Marketing Mechanism of Shunde Haier”.(Japanese) Case Database of Kobe University of Japan NO.2001-05
13. Ouyang Taohua. “High Jumping Spot Management—— Haier Group ”.(Japanese) Case Database of Kobe University of Japan NO.2000-15
14. Ouyang Taohua. “Analysis on Direct Investment Strategy of Japan”. Economic Theory and Economic Management(Chinese),1996(2).
15. Ouyang Taohua. “Change of International Direct Investment Theory and Analysis of Behavior”. Economic Theory and Economic Management(Chinese),1996(2).
16. Ouyang Taohua. “Grey Prediction of Hubei Fiscal Revenues”. Hubei Financial Research.(Chinese).1992(6).
【Monograph Publications】
1. Jiyuan Yingshu,Ouyang Taohua.“Research on Marketing Mechanism Management of Chinese Enterprises”（Japanese）.BaiTao Publication House of Japan ,2005,3
2. Participated in editing “Chinese Economy and Module Framework”(Japanese).DongYang Economic Publishing House of Hapan,2005,1
3. Participated in editing “Chinese Business Administration Cases Collections”(2nd)High Education Publishing House，2003
4. Li Shanmin , Ouyang Taohua. “Finance and Revenue”. Publishing House of Zhongshan University,1997
5. Participated in editing “Little Encyclopedia. Volume of Economy”. Economy Science Publishing House,2003
【Paper Published in International Conference】
1. Jiyuan Yingshu,Ouyang Taohua.“Marketing Chain Management of Chinese Enterprises”. Conference of AJBS (Association of Japanens Business studies),2003,6
2. Ouyang Taohua, Jiyuan Yingshu. “Technological Administrator's Marketing Mechanism Management——Case Study of Haier”. The 9th Conference of Japan Academy of International Business Studies ,2002,10
3. Ouyang Taohua, Jiyuan Yingshu. “Constrictive Growth of Household Appliances Enterprises in China——Advantage of Latter Comers Advantage and Marketing Mechanism Management.” The 8th Conference of Japan Academy of International Business Studies .2001,10
4. Ouyang Taohua, Jiyuan Yingshu. “Constrictive Growth of Household Appliances Enterprises in China——Advantage of Latter Comers and Chinese Management.” The Countrywide Conference of The Academic Association for Organizational Science.2001,6
5. Ouyang Taohua, Jiyuan Yingshu. “Constrictive Growth of Household Appliances Enterprises in China——Case of Haier The 7th Conference of Japan Academy of International Business Studies .2000,10
【Tuitional Courses and Lectures】
1. From 1986, I began to teach in Wuhan University. The courses that I have taught in Wuhan Unviersity, Zhongshan University and Renmin University included “Strategical Management”, “Economics of Enterprise”, “International Management of Enterprise Studies “，“Finance and Revenue”etc. During the course of being postdoctor of Economics & Management of Tsinghua University, I participated in training and teaching students of Presidents'Class, Senior Manager Class and Business Administration Class ,teaching something about China's business administration and improving.
2. Invitied by Association of World Management in February 2002, I left for Tokyo to give lecture for high-level managers of Toyota ,Panasonic and other enterprises, totally above 50.The topic of lecture is “Management Improving and Innovation”
3. In November 2003,I was invited to Japan to give lecture for high-level managers of Hitachi and Mitsubishi Heavy Industries Ltd . The topic of lecture is“ Marketing Mechanism of Product Development of Chinese enterprise”.
4. In December 2003,I gave lecture of “Comparation of Marketing Mechanism Management of Chinese Enterprise”in Celebration on 20th anniversary of Haier Group
