Educational Background: doctor of management
Professional Title: associate professor, mentor of postgraduate
E－MAIL：siyansiyan@vip.sina.com
Work Experiences:
Had worked in corporations for four years and had been a consultant for several corporations, and till now, I have been teaching in university for 20 years.
Go Abroad Experiences:
As an advanced visiting scholar, I went to Business Administration College of Manchester University in England in 1998.
Research Direction:
Strategic management、Core competence、 Organization design、Modern corporate system、Transnational Operation、Name Bland Strategy、Management.
Courses Taught:
Strategic management、Management、Modern corporate system、Introduction to corporation、Operation strategy.
Direction of Guide Postgraduates:
Corporation strategic management & Organization、Transnational Operation、Modern corporate system、Corporation management & innovation.
Projects of Leading:
1.《The Positive Research on Successful Experience of Transnational Operation of Chinese Large Corporation》 Project of State Social Science Funds 2000.10-2001.10
2.《The Comparative Research on International Competitiveness of Nanhai City in Guangdong Province》 Project of Government 2002.2-2002.12
3.《The Research on Competitiveness of Guangdong Dongpeng Enterprise Group》 Project of Corporation 2001.6-2002.12
4.《The Comparative Research on Organization Management of Technology Transfer Between Chinese、Japanese、American and Korea》 Project of State Natural Science Funds 1991.1-1992.12
5.《The Positive Research and Systemic Analyze in Industry Corporation Energy of Chinese Large State-Owned Enterprises》 Key Project of State Natural Science 1992.1-1994.12
6.《The Research on Protection Policy of Brand Assets and Consumers' Benefits of EU Countries》 Project of First Advanced Education Combination Between Chinese and Europe 1998
7.《The Theory and Positive Research on Creating Brands Strategy of Hundreds of Chinese Famous Corporation》 Project of State Education Commission Doctor Program funds 1996-1997
8.《The Study of Brand Assets and Corporation Name Brand Strategy》 Project of State Social Science Funds 1996-1997
9.《The Study in Modern Management of Shanghai Baosteel Enterprise Group》 Shanghai Baosteel Enterprise Group 1992.6-1994.12
Scientific Achievements:
1.Monograph 《The Transnational Operation Strategy of Chinese Corporations》 Corporation Management Press 2003.2
2.Monograph 《Strategy Decides Win―the Key of Corporation's Success》 China Citic Press 1994.7
3.Coauthor 《Conspectus of Corporation Management Strategy》 Wuhan University Press 1997.6 (The text designated by State Education Commission)
4.Coauthor 《Name Brand Strategy－the Road of Corporation's Success》 China Waterpower Press 1996.2
5.Coauthor 《The Decision of Corporation Management Mode》 Hunan Scientific Press 1993.7
6. Paper 《Developing and Strengthening in Cooperation and Competition》 《People Daily》 2003.8
7. Paper 《Synergic Competition：the New Approach of Enhancing Corporation's Competitiveness》 《Economical Circle》 Vol 4,2005
8.Paper 《How the Sport Shoes Industry in Jinjiang Grow Up?》 《Market Daily》 2006.1.6
9.Paper 《The Strategy Choice of Chinese Corporation Transnational Operation》 《Economic Daily》 2001.11.14
10.Paper 《The Successful Mode of Corporation Transnational Operation》 《Economic Management》 Vol 23, 2001
11.Paper 《Joining WTO& Transnational Operation》 《China Information Daily》2001.2.18
12.Paper 《The Reflection from Galanz's Successful Practice》 《China Commercial Industry》 Vol 2,2002
13.Paper 《The Classified Research on Competitive Power in the Strategic Environment of Corporation》 《Reform and Strategy》 1998.2
14.Paper 《Elements of Name Brand Strategy 》 《Capital Economics》 1995.2
15.Paper 《Transnational Operation is the Necessary Choice of China Economic after Joining WTO》 《Yanshan University Transaction》 2000.4
16.Paper 《Exert Advantage of Baosteel, Realize the Operation of Advantage》 《Welcome the Challenge of New Century》(the paper volume of Baosteel developing strategy conference) 1995.7
