Email: wangxia@ruc.edu.cn
Education
2000-2005 School of Economic and Management Tsinghua University
PhD of Management, June 2005
1996-2000 Environmental Science and Engineering Department Tsinghua University
Bachelor of Environment Engineering
Research
Research Interests: Marketing models and quantitative analysis, customer satisfaction, consumer behavior, segmentation
Experience
2005- Lecturer, School of Business, Renmin University of China
Courses
Marketing Research and Analysis, Marketing Engineering
Published Work
[1] Wang Xia, Zhao Ping. Empirical Study of Relationship of Quality and Customer Satisfaction with Price Tolerance, Business Economics and Administration, 2005, 10
[2] Wang Xia, Zhao Ping, Wang Gao, Liu Jia. Market Segmentation Based on the Customer Satisfaction-Loyalty Links. Nankai Business Review, 2005, 10
[3] Wang Xia, Zhao Ping, Wang Gao, Liu Jia, Characteristics of Chinese Customers' Price Tolerance, Acta Psychologica Sinica, 2004, 5
[4] Wang Xia, Zhao Ping. The Effect of Customer Satisfaction on Customer Loyalty: Evidence from Durable Goods in China, Journal of Beijing Technology and Business University, 2003,6
[5] Zhao Ping, Wang Xia, translate. “Principles of Marketing （9th）”, Tsinghua University Press, 2003 3